Cherry Crayton has joined North Carolina State University’s College of Education as its director of marketing and communication, effective Jan. 9.
In her role, Crayton will be responsible for partnering with others in the College of Education and at NC State to develop and implement a marketing and communication strategy that enhances the College’s brand awareness and brand identity.
Previously, she was the director of content strategy and senior staff writer at Campbell University. There, she was the lead content creator and writer on university-wide marketing and branding materials; she was responsible for developing the tone, voice, and communication style for Campbell; and she co-led the university’s re-branding initiative and website redesign, among other responsibilities.
Before joining Campbell in 2012, she was a senior development writer at Duke University, where she helped develop communication and marketing materials for the $3.25 billion Duke Forward campaign. She earlier worked at NC State from 2005 to 2011 as a writer and editor, including for the NC State alumni magazine. She also has worked as a writer and editor for University of North Carolina at Chapel Hill’s Office of Research Communications, which publishes Endeavors, the university’s research and creative activities magazine.
Crayton has won over two-dozen awards for her work in writing, editing, and marketing and communication, including six national CASE Circle of Excellence Awards — the highest award honors for communication and marketing professionals in higher education.
She completed her bachelor’s at NC State in 2001 and a Master of Education in Curriculum and Instruction from the College of Education in 2003.